Many of the major holidays are already behind us, such as Halloween and Thanksgiving, but Christmas, Hanukkah and New Year’s Eve are still around the corner. While most of us won’t be celebrating all of the upcoming holidays, many of your clients will, and the odds of getting more bookings and gigs for your events business have never been better.
There’s no better day than today to get organized and maximize every holiday marketing opportunity. Take a look at some valuable tips that will help you market your events business effectively during the holiday season:
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Organize Your Holiday Marketing Calendar
Make sure to mark each holiday as early as possible. Many clients are still looking for vendors at the last minute, so don’t worry if you still have spaces in your schedule. Share this calendar with everyone on your team and plan seasonal content for your social media platforms. If members of your team will be taking more time off, creating this well in advance means you won’t be caught in a rush.
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Offer Promotions And Special Gifts
The easiest way to fill up your schedule is with special promotions. If lowering rates on off-peak days isn’t possible, consider adding more value or services to your events packages. You can even offer a simple gift such as a coupon or a small token so your clients are more likely to recommend you to their network or book your services for next year. Prepare your marketing material as soon as possible and promote it on your social profiles as well as your EventKickstart profile to maximize reach.
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Stay Active On Social Media Networks
The power of videos in marketing and promotion shouldn’t be underestimated, especially when you can easily share them with your network. A quick presentation of highlights of previous events you’ve covered would do wonders!
The most successful events vendors know that the holidays is the worst time to take a vacation from social media. It’s even more important to be active on all relevant platforms, keeping followers updated on your business, promotions, successful gigs, and more. Make sure you have a lot of engaging photos to upload on Instagram and shareable videos for Facebook!
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Plan A Year-End Roundup For Your Email Marketing
Email marketing is as strong as ever, especially in the events industry. Sending a personal email sharing a genuine and heartfelt story related to your business and thanking your clients for being part of your journey this past year can easily create loyal advocates for your business. Don’t forget to put clear calls to action in your email too!
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Review Your Annual Goals
With the end of the year in sight, it’s the perfect time to take a close look at where you are and update your goals. Whether you decide to set new goals or revise current ones, there’s no better time of the year to change direction or refresh your brand.
