While many businesses are still hesitant about branching out and building a solid community of supporters on social media, many entertainers and event professionals are experts at attracting and maintaining a loyal community of fans online. These fans are vital to an entertainer’s success and this is most likely why they were among the first to fully embrace social media as a platform for communicating and engaging with their followers.
Since the most effective marketing strategies include developing an active and engaged active around your business, social media should definitely play a big part in your marketing efforts. After all, there’s so much more to it than setting up a fan page and posting photos now and then.
When you mix your own style and personality with the following social media strategies, you’re well on your way to building a broad and dynamic fan community:
Quality Beats Quantity On All Social Media Platforms
Entertainers are some of the busiest professionals in the industry. Very few have time to dedicate hours into developing a solid social media presence across all platforms — and that’s perfectly fine. Instead of having a poor presence on Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, LinkedIn, and others, it’s better to have a strong and consistent presence on one or two of these networks. Choose the platforms that suits your business best and gets the most engagement from followers.
Do Thorough Research On Relevant Social Networks
Different social networks are favored among different audiences. Know your target audience first and then do research on their preferred social networks before deciding which ones to put your full attention to.
Set Reasonable Social Networking Goals
We know how daunting it can be to work toward certain social networking goals, but more often than not, the goals that we set can be unrealistic. If you’re just starting out in your field, it’s normal to take a while to build a dedicated fan base.
Some tried and tested ways to build relationships and engage with your audience are to personally interact with fans who comment on your page, share behind-the-scenes photos, and even hold contests and giveaways!
Carve out a few hours this week to tighten up your social media pages and make sure they’re optimized to attract and engage with your audience. If you consistently monitor them and maintain a strong online presence, you’ll have a dedicated online fan base before you know it.