It’s no secret that exhibitor trade shows can be a fantastic marketing opportunity. However, planning for an event this size can be trickier than it looks. To make sure your trade show goes off without a hitch, you’ll need a few essential tools and strategies. Here are some of the best tools you don’t want to be without when planning your next exhibitor show:
A defined objective
First things first, you have to have a clear objective to make your trade show a success. Before you even begin planning, ask yourself “What do I want to accomplish by putting on this event?” No matter what you’re looking to achieve — whether it’s marketing opportunities, networking, and/or learning more about your industry and competitors — creating a simple goal will go far in the planning process.
One of the major benefits of an exhibitor trade show is the chance to speak to experts and influencers in your industry. The opportunity to learn more about the marketplace and promote your brand is invaluable. If talking to strangers isn’t within your comfort zone, that’s ok! Start by talking to your colleagues, friends, and family as practice. In no time, you’ll build up your confidence and people will be immediately drawn to what you have to offer.
Outstanding graphics and visuals
In a sea of different exhibitor show booths, you’ll want something that packs a punch. This can be anything from a giant replica of your product to bright colors and designs to an unconventional way of setting up your booth. The more interesting you appear, the more likely attendees will remember your product. Of course, in order to stay consistent and professional, make sure any flyers or business cards that you give out have the same graphic design as your booth and brand.
If someone contacts you before the show and would like to speak with you, always schedule an appointment for a unique time. Not only do people tend to remember appointments for odd times, such as 11:25 or 3:10, having attendees sign up for a specific time to meet will relay to them that you’re interested in sharing your experiences. Exhibitor trade shows can be quite busy, so something as simple as having a 10-minute meeting can go far with a prospective buyer or investor.
A strong follow-up plan
The exhibitor show isn’t over when all the attendees leave. Both the presenters and attendees will undoubtedly be talking to numerous people, and it’s crucial to follow up in a timely manner. If you’ve exchanged business cards, make sure to send a quick email the day after the expo with a quick reminder of your conversation. This will pique the attendee’s interest and will give you leverage over any of your competitors who expect the client to make the first move. An easy tip for this? Right after they leave your booth, jot down a quick blurb on the back of their business card that will help you remember what you talked about.
Exhibitor trade shows are exceptionally beneficial for everyone involved. With these tools of the trade in mind, you’ll be prepared for a successful event!
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